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European Union

AI Act: transparency obligations

Article 50 transparency and AI-content labelling duties applied from 2 August 2026. Prohibited practices under Article 5 have applied since February 2025 and general-purpose AI obligations since August 2025.

In force

TIMING

Applies now; two prohibited categories added by the Omnibus have a grace period to 2 December 2026.

AT THE POINT OF SEND

Extraterritorial. An Australian business whose output reaches the EU market is in scope regardless of where its staff sit.

Find out where you actually stand.

Fifteen questions on how AI is used across your organisation, scored against the same model our exposure reports use. No sales call attached.