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European Union
AI Act: transparency obligations
Article 50 transparency and AI-content labelling duties applied from 2 August 2026. Prohibited practices under Article 5 have applied since February 2025 and general-purpose AI obligations since August 2025.
In force
TIMING
Applies now; two prohibited categories added by the Omnibus have a grace period to 2 December 2026.
AT THE POINT OF SEND
Extraterritorial. An Australian business whose output reaches the EU market is in scope regardless of where its staff sit.
Find out where you actually stand.
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